Top mobile app analytics tool that helps to gather more insights for your business

Having a mobile application for your business is no longer a choice, today it has become a necessity as the business market has become highly competitive. With the use of smartphones, iPads and tablets, people have become more and more connected and consumers and employees are also now able to access the information from anywhere across the globe and at any time. Due to this organizations are abandoning the traditional process of completing their tasks and are increasingly creating enterprise apps for every business function and process.

Business owners are also investing in paid downloads, direct contributions from mobile commerce, in app purchase, subscriptions and etc. While some indirect contributions are also made through additional sources, despite the growth many organizations are making proper sense of the data which is generated from the mobile apps and using the data to assess the performance of some vital components of the organization’s mobile strategy.

When it comes to choosing the best mobile analytics, there is no doubt that there are lots of them available in the marketplace. Here in this blog we will discuss some of the best Analytics tools that can help you judge the performance of your application.

Google Mobile App Analytics:

This is a tool that helps to turn insights into actions and improve the mobile performance. It can be used for both Android, iOS and other platforms and by using it, you can check the conversion rates analysis, user behavior, events monitoring, data visualization, users geo location, alpha and beta testing and etc.

UXCam:

UXCam allows application professionals to improve their app’s KPIs through a deep understanding of the user behavior. It also offers benefits that no other mobile application analytic tools offer. With its use you can get more contexts on where and why users actually drop out, understand the true causes of frustration and friction, replicate and reduce the crashes and also understand the complete user journey. Users of this analytic tool have reported higher conversion and retention rates after using it.

Mixpanel:

This helps to track the users’ interactions and allows you to build custom reports. Mobile app developers can use this analytics tool to easily evaluate the user actions by easily segmenting them and then creating the funnels. The Mixpanel is also able to show you the information about the data points such as location device channels and more. The mix panel can also be used for targeted communication via the push notifications. With this you can track the engagement, do A/B testing, send push notifications and etc.

Also Read: Why Nonprofit Organizations should Consider Developing a Mobile Application

Adobe Analytics:

This offers the users with detailed mobile app analytics along with the best in the industry virtualization and reporting that helps the user to quickly and easily optimize the mobile engagement. Some other insights that you can gather by using this analytics is retention, event tracking, conversion and etc.

Localytics:

This analytics tool helps to reach your prospective customers with highly targeted campaigns and also leverage push notifications, personalized messages, in-app advertising and A/B testing. Besides this, it also allows for session tracking, retention rates, funnel reports, Device information A/B testing and etc.

Thus to conclude, it can be said that a mobile application development always demands additional strategies in place and in order to ensure a positive return on investment. All these strategies involve integrating a proper mobile analytics solution so that you can easily predict and generate the insights about the market and your clients.