How Giveaways can Help to Boost sales of Your Magento Ecommerce Store

Shoppers always love to get free stuff or samples or discounts on anything they purchase. Physical stores can easily do it on a regular basis, but what about an online store? Can they do something similar to attract more customers and lure them to purchase from their store?  In this digital world, it doesn’t matter anymore if freebies are not exactly tangible. What is important is that your giveaways should serve the purpose of getting more customers and help sell more of your products.

It is true that most new Magento ecommerce development business sees their first growth attained through a handful of promotional tactics.  Some use the social media, some paid advertising, some offer giveaways. Whatever be the means, it is important to think out of the box in order to continue business growth.

How giveaways can help your Magento ecommerce business?

The power of giveaways should never be underestimated. Whether you have a small business or an already established one, giveaways are great means to attract customers and initiate a reaction that is definitely strong. The reward that you will receive usually consists of improved sales. Offering some giveaways make the customers that they need to return something though not in the first place, but they might even purchase a product later on or buy some other products from your store whenever they need.

Giveaways are great means to improve your brand reputation and it also helps to spread a message about your brand via word of mouth. People can talk about the freebies, post about them on social channels and this will promote your store’s name in the market that you have never touched.

Things you can give to your customers for free:

Free gifts on purchasing a specific product:

There are various Magento extensions in the market that can help you to create a wide range of promotional activities to the sites visitors and also give them reasons for becoming returning customers. You can hire a Magento development company inthe U.K. to integrate these extensions and offer multiple solutions to attain this by allowing you to add some free gift to the cart based on some conditions. Giveaway products can be added to the cart when the promo item is placed there or you can also offer gift products for the whole order depending on the quantity of the item. This will help you generate more leads and also improve your conversion rates.

Free ebooks or downloads:

Free downloads are very useful especially if you are offering some software development services. You can make some software products available for free so that your customers keep coming back to you for more and they also pay for your services. Products that can be improved by an extension or plugin, giving away those for free is also another great means to generate more leads.

Free e-books

e-books are usually full of information and offering them for free will surely help you to add more and more customers to your business. But one thing that you should remember is that you have to create an e-book first before offering it free and for that you can either do it in-house or hire some expert writers to complete the work. E-books help to create a great impression on the site visitors and they are also great for giveaways.

Free trials for products or samples:

This is another staple giveaway and acts as a great marketing and lead building tool. Today, there is no Magento ecommerce store that doesn’t offer any free trial products for satisfaction guarantee. As long as you are offering quality products or services, you can easily offer a free trial period to your customers to try it and then make the final purchase.